The partnership consists of entities through which a local market will be developed, respecting in this sense a distance of less than 75 km from the place of production to the place of sale (the longest distance being Tulcea – Greci = 72 km).
The distance from the farm where the raw material is located in Isaccea and the places of the sale in Tulcea is 46.4 km.
The partnership promotes the concept “Fruits from the heart of Dobrogea” in which we find local products that have a certificate of traditional product respecting the main characteristics of the short supply chain:
- the marketing process does not involve more than one intermediary between the producer and the consumer;
- short supply chains: the customer purchases a product directly from the manufacturer. Authenticity and trust are confirmed through personal interaction.
- spatial proximity: the products are obtained and retailed in the respective region (or place) of production, and customers are aware of the “local” nature of the product at the point of retail. Due to the traditional attestation of processed fruit products, they have an identity, being associated with the area where they come from, ensuring the consumer the quality of ingredients and the product in general. Also, the connection between the producer and the consumer is close, the consumer appreciating the value of the product.